Current & Previous Clients
Cultural Statement
Client
Chick-fil-A Columbus
Year
2023
I had the privilege of collaborating with Executive Director Jenn Potts and her dedicated team to undertake a project of immense significance – the crafting of Chick-fil-A Columbus's official cultural statement. Our collaboration involved an in-depth engagement with Chick-fil-A's leadership to truly grasp and articulate the core values that define their organizational ethos.
Through extensive conversations and workshops with Chick-fil-A's leadership, we delved into the essence of their brand, seeking to understand the principles and values that set them apart. It was a profound experience, as we worked closely to distill the fundamental beliefs that guide their interactions, not only among team members but also in their commitment to providing an exceptional experience for their guests.
Chick-fil-A's leadership emphasized a commitment to excellence that goes beyond just the quality of their products. Together, we identified and refined the core message that now stands as their official cultural statement: 'WE CARE ABOUT BEING OUR BEST: FOR EACH OTHER AND FOR OUR GUESTS.' This statement encapsulates the dedication to continuous improvement, mutual support, and a genuine concern for the well-being of both team members and guests.
The process involved not only understanding Chick-fil-A's values but also ensuring that the cultural statement authentically reflected their identity. It was about distilling the heart of their organization into a concise and impactful message that resonates with their team and communicates their passion to the public.
In conclusion, this collaborative effort was not just about words on paper; it was about capturing the spirit of Chick-fil-A's culture and values. The resulting cultural statement stands as a testament to their commitment to excellence, care for their team members, and a genuine desire to provide an outstanding experience for every guest they serve.
Brand Development & Storytelling
Client
Innovation Homes
Website
https://innovation-homes.com/
Year
2021-2023
Together with my team, I collaborated with Yoice and her team to transform their vision into reality. We played a pivotal role in shaping their branding, online presence, storytelling, and website development—a journey where we not only contributed our expertise but also invested in turning their dream into a tangible success.
Effective branding goes beyond just creating a logo; it establishes a unique identity that distinguishes a business in the market. We worked closely with Yoice to develop a cohesive brand strategy that not only reflected their values and mission but also resonated with their target audience. Through careful copywriting, we crafted messaging that not only conveyed their brand's essence but also connected emotionally with their audience. This strategic branding effort significantly contributed to creating a memorable and positive perception of their business.
A well-crafted brand enhances credibility and trust, crucial elements in fostering lasting relationships with customers. Through meticulous attention to detail in every aspect of their branding, including copywriting, we aimed to instill confidence in Yoice's audience, positioning them as a reliable and authentic choice in their industry.
In the digital age, an impactful online presence is paramount. We leveraged our expertise in digital branding and copywriting to ensure that Yoice's brand translated seamlessly across various online platforms. This comprehensive approach not only boosted their visibility but also facilitated a consistent and engaging brand experience for their audience.
Moreover, storytelling played a crucial role in humanizing the brand. By weaving a compelling narrative that was carefully articulated through copywriting, we conveyed Yoice's journey, values, and the impact they aimed to make. This narrative not only informed but also emotionally resonated with their audience, fostering brand loyalty and encouraging customers to not only choose Yoice but also become advocates for the brand.
Lastly, our involvement in website development included not just visual design but also strategic copy placement. A well-designed website is often the first point of contact for potential customers, and we ensured that Yoice's website not only showcased their products or services effectively but also provided a seamless and enjoyable user experience through clear and persuasive copy.
In essence, our collaboration with Yoice was not just about creating a visual identity; it was about strategically building a brand that impacts perceptions, builds trust, engages audiences, and ultimately contributes to the overall success and growth of their business, with copywriting serving as a powerful tool in articulating their unique story.
Team Building & Event Management
Client
Columbus Rock Gym
Year
2022
As a seasoned professional in event management and team-building experiences, I had the privilege of collaborating with Columbus Rock Gym to curate dynamic team-building packages and oversee the seamless execution of their business events.
In close partnership with the Columbus Rock Gym team, we embarked on a journey to design tailored team-building packages that not only leveraged the unique challenges and thrills of rock climbing but also fostered camaraderie and collaboration among participants. This involved a careful integration of team-building activities, instructional elements, and a focus on creating an inclusive and empowering environment for all participants.
Our approach extended beyond mere event planning; it was about creating transformative experiences. By combining my expertise in event management with the inherent excitement of rock climbing, we crafted team-building packages that left a lasting impact on participants, promoting teamwork, communication, and leadership skills in an unconventional and memorable setting.
Furthermore, my role extended to the meticulous coordination and execution of Columbus Rock Gym's business events. From corporate retreats to promotional events, I ensured that each occasion was flawlessly managed, allowing the team at Columbus Rock Gym to focus on delivering a top-notch experience to their clients.
Whether facilitating team-building activities that challenged and inspired, or overseeing the logistical aspects of business events, my commitment was to elevate the overall experience for both participants and organizers. This collaboration not only aligned with Columbus Rock Gym's commitment to providing exceptional services but also contributed to the growth and success of their business events offerings.
In reflection, working with Columbus Rock Gym was not just about event management; it was about crafting transformative experiences that aligned with their vision and mission. I am proud to have played a pivotal role in enhancing their team-building offerings and contributing to the success of their diverse business events.
