
Chick-fil-a Columbus National
Project: Crafting the Chick-fil-a columbus cultural statement
I had the privilege of collaborating with Executive Director Jenn Potts and her dedicated team to undertake a project of immense significance – crafting Chick-fil-A Columbus's official cultural statement. Our collaboration involved an in-depth engagement with Chick-fil-A's leadership to truly grasp and articulate the core values that define their organizational ethos.
Chick-fil-A's leadership emphasized a commitment to excellence that goes beyond just the quality of their products. Together, we identified and refined the core message that now stands as their official cultural statement: 'WE CARE ABOUT BEING OUR BEST: FOR EACH OTHER AND FOR OUR GUESTS.' This statement encapsulates the dedication to continuous improvement, mutual support, and a genuine concern for the well-being of both team members and guests.
Through extensive conversations and workshops with Chick-fil-A's leadership, we delved into the essence of their brand, seeking to understand the principles and values that set them apart. It was a profound experience, as we worked closely to distill the fundamental beliefs that guide their interactions, not only among team members but also in their commitment to providing an exceptional experience for their guests.
The process involved not only understanding Chick-fil-A's values but also ensuring that the cultural statement authentically reflected their identity. It was about distilling the heart of their organization into a concise and impactful message that resonates with their team and communicates their passion to the public.
In conclusion, this collaborative effort was not just about words on paper; it was about capturing the spirit of Chick-fil-A's culture and values. The resulting cultural statement stands as a testament to their commitment to excellence, care for their team members, and a genuine desire to provide an outstanding experience for every guest they serve.