About Us
What is Good consulting?
Our Mission
Our mission is to empower business owners every day, guiding and articulating their unique stories online, crafting compelling content, and developing effective marketing strategies for sustainable business growth.
Vision Statement
We founded Good Consulting to empower businesses nationwide through authentic storytelling, impactful audience engagement, and innovative marketing strategies, becoming the trusted catalyst for sustained success and impactful community contributions.
Our Founder
Cristina Villani
Qualifications: With a Bachelor of Arts in Communications and 6 years of marketing experience, including instrumental contributions at the Brown County Visitors Bureau, I excel in strategic planning and execution. Leveraging my expertise, the Brown County Visitors Bureau has played a vital role in driving tourism initiatives, resulting in an impressive $35.5 million annual contribution to the local economy from visitors. Our marketing efforts are pivotal in driving sustainable brand growth, ensuring continuous success and impact within the community.
My Why
Inspired by Simon Sinek's philosophy, I want to delve into the WHY behind the inception of Good Consulting, focusing not just on what we do, but the purpose that drives us.
Our journey begins with my family's immigration from the beautiful country of Venezuela to the United States, driven by the pursuit of the "American Dream". It's a story of sacrifice, where my parents devoted themselves to providing my brother and me with opportunities to chase our dreams.
Fast forward to my college years, set against the backdrop of the COVID-19 pandemic. Guided by my entrepreneurial father, I was encouraged to monetize my instincts. In 2020, Good Consulting emerged from this process, a venture born out of collaboration with start-ups, universities, and nonprofits.
Through these experiences, a profound passion evolved – a passion for assisting business owners in developing and scaling their enterprises through strategic marketing efforts. At Good Consulting, it's not just about the services we offer; it's about the WHY, the driving force behind our commitment to helping businesses thrive and achieve their full potential.