With the highly anticipated solar eclipse of 2024 approaching, the Brown County Visitors Bureau faced the challenge of leveraging this rare event to boost tourism and position Brown County as a prime destination for eclipse viewing. The goal was to collaborate with local governments, the tourism industry, and industry partners to create a memorable experience for residents and visitors while maximizing engagement and generating user-generated content. Additionally, there was a need to integrate ParkMobile for ease of planning for business owners and emergency management, leveraging its capabilities to enhance marketing efforts, traffic logistics, and emergency population mapping.

1. Collaboration with Brown County Local Governments, Tourism Industry, and Industry Partners:

Collaborated closely with Brown County local governments, the tourism industry, and industry partners to coordinate efforts and maximize the impact of eclipse-related initiatives. This included infrastructure planning, safety measures, promotional activities, and engagement strategies to attract visitors to Brown County.

2. Documentation and Eclipse Planning Toolkits:

Developed comprehensive documentation and eclipse planning toolkits for residents and visitors, providing them with all the necessary information and resources for planning and enjoying the eclipse in Brown County. These resources included eclipse viewing guides, safety tips, event schedules, transportation options, and recommendations for local attractions and accommodations.

3. "Eclipse Comes Naturally" Photo Contest and Giveaway Integration:

Launched an "Eclipse Comes Naturally" photo contest to generate user-generated content of visitors enjoying themselves in Brown County during the eclipse. Integrated a giveaway into the photo contest to prompt engagement and showcase industry partners. This initiative not only engaged visitors but also showcased the natural beauty of Brown County as a backdrop for eclipse viewing.

4. ParkMobile Integration for Business Planning and Emergency Management:

Integrated ParkMobile for ease of planning for business owners and emergency management. Leveraged its capabilities to streamline parking arrangements, enhance traffic logistics, and facilitate emergency population mapping during the eclipse. This partnership contributed to a seamless and organized experience for both visitors and local residents.

5. Social Media Posting and Promotion:

Implemented consistent social media posting leading up to and during the eclipse to build anticipation and excitement among followers. Utilized various social media platforms to share eclipse-related content, event updates, photo contest submissions, and partner promotions.

6. Workshops and Q&A Sessions:

Hosted workshops and Q&A sessions with county officials, emergency management personnel, and industry representatives to provide essential information and resources for eclipse planning and promotion. These sessions ensured efficient communication, addressed concerns, and facilitated collaboration among stakeholders.

• The collaboration with local governments, the tourism industry, and industry partners facilitated coordinated efforts and enhanced the overall eclipse experience in Brown County.

• Comprehensive documentation, eclipse planning toolkits, and workshops provided residents and visitors with valuable information and resources, contributing to a seamless and enjoyable eclipse viewing experience.

• The "Eclipse Comes Naturally" photo contest and giveaway integration generated user-generated content, showcasing visitors enjoying themselves in Brown County during the eclipse and highlighting the natural beauty of the area.

• The integration of ParkMobile streamlined parking arrangements, enhanced traffic logistics, and facilitated emergency population mapping, contributing to a seamless and organized experience for both visitors and local residents.

• Consistent social media posting and promotion built anticipation and excitement among followers, increasing awareness and visitation to Brown County for the eclipse.